French Beauty Standards Russian Women Fashion
You've heard of French-girl dazzler. Our Parisian neighbours have given u.s. sexy messy fringes, just-kissed smudgy lips and chemist's finds that changed the game for our skincare (looking at y'all, micellar water).
Likewise, Thousand-Beauty gave united states sheet masks, trailblazing ingredients, clever formats (absorber foundation), unusual textures (jelly face up creams) and kooky-cool packaging.
Travel and social media have given united states admission to other cultures – it'due south likewise given u.s.a. the adventure to rifle through the makeup numberless and skincare routines of trend-setters effectually the globe and share our discoveries.
In the spirit of trading tips, we asked our colleagues at GLAMOUR Russia to spill on the R-Dazzler trends we demand to know. Below, GLAMOUR Russia's Dazzler Manager, Anna Saakian and Senior Beauty Editor, Nastya Speranskaya, give united states of america the inside scoop.
What are the biggest hair trends in Russian federation at the moment?
Nastya Speranskaya & Anna Saakian: "In that location are 2 reverse trends: one is for natural pilus colours (including natural grey pilus) and little accents — for example, there is a trend called 'money piece', when just ii front strand of hair are coloured or bleached. The second trend is certainly related to the economical state of affairs, because to dye two strands is much cheaper than the whole caput. Bright pilus colours like ruby, blue, green and yellow are likewise a matter among not just women, but men too.
In terms of hair care trends, scalp-care has become actually popular. People here take care of their pilus and scalp as they take intendance of their skin, that'south why more and more brands have created scalp exfoliators alongside shampoos and conditioners."
What are the biggest nail trends in Russian federation?
NS & AS: "It's quite interesting how manicure trends differ in unlike regions of our country. In big cities similar Moscow or Saint petersburg, where people express themselves more freely and follow the world's and celebrities' trends more oft, it's common to meet minimalistic boom art — tiny colourful dots on several nails, elegant French manicures, but painted with neon shine, for example. Like your average nude manicure, but with an interesting twist. Yous tin can as well see men with nail art in big cities — they're normally influencers, way stylists, singers.
In smaller cities archetype French manicures and nude or blood-red polishes are most pop and common. Every Russian girl knows the quondam saying "the more than plain the adult female, the more complicated manicure she has," so the stereotype that nails should exist neat and not likewise brilliant is still strong in near regions. Nevertheless, it's nice to see that more and more people are choosing different designs no affair what others think.
Something that applies to all cities is that everyone pays a lot of attention to nails and manicures. Lots of women go to nail salons regularly and cull gel nail polishes more than oft than regular polishes. Lots of women besides practice their nails themselves — and do it really well."
What are the biggest makeup trends in Russia?
NS & AS: "Mascara was one of the most popular makeup products among Russian women before the pandemic, but now it'due south even more than fast-selling. Since we still have to wearable masks, the accent on optics and eyelashes is really popular. According to statistics from Russian market place, Wildberries, since the pandemic began mascara sales take doubled and eyelash curlers sales have grown past 565%. Thanks to TikTok and other social media platforms, girls here love glittery products such equally eyeshadows or eyeliner, that's why brands like Urban Decay and NYX are really pop hither. Russia, every bit a state, really lacks sunlight, so we love highlighters and bronzers that help to create that sunkissed await.
Anastasia Kirillova, Armani beauty makeup artist reckons girls in afar regions, such as the Urals, detect new makeup trends even faster than in Moscow. 'That's why many professional and famous Russian makeup artists are from Ekaterinburg,' she told us. For example, Lena Bogdanovich and Yana Panfilovskaya. Though in Moscow people are more than brave — you can run into girls wearing blue lipstick and different coloured eyelids. Too anybody misses lipstick and lip glosses, so we've started wearing them fifty-fifty under masks."
What are the most popular Russian-made beauty brands?
NS & AS: There are lots of Russian skincare brands — and they are really popular, because the majority of them are also affordable. It'southward dandy to see that all of them are more on the natural side and the brands are actually trying to make products more eco-friendly. We're definitely seeing a rise of R-dazzler here, specially ingredients from Russia – like hemp oil, for instance.
I guess the nigh known Russian brands are Chistaya Linia (aka, Pure Line), Natura Siberica (organic skincare from Siberia), Levrana, Siberian Wellness (they likewise produce dietary supplements), Organic Kitchen (which is a subsidiary brand of Natura Siberica and frequently releases collaborations with different bloggers who get to create their own beauty product, which is cool).
In that location are also lots of new and small-scale skincare brands that are worth paying attention to. For example, SmoRodina (eco-friendly skincare from Magnitogorsk), Don't Touch on My Skin (a minimalist skincare make made past influencer Adele Miftakhova), Charonika (products meant to create spa atmosphere at dwelling) and Beauty Minimalist (the proper noun says it all).
As for makeup brands, lots of them are created by makeup artists. For example, Elena Krygina's make, Krygina Cosmetics, has lots of multifunctional pigments. In that location is a great brand made by another makeup artist, Olga Romanovam, called Romanovamakeup. Male makeup artists also come up with their own makeup brands — for case, Sergey Naumov has really good gender neutral products that nosotros honey."
In general are there any big overall dazzler trends?
NS & AS: "If nosotros had to choose simply one, it would be natural dazzler as it's the most common and full general trend for the whole country. In some regions people are afraid to stand out since they worry what others will think. That'south why neutral colours and soft makeup is popular. On the other hand, Russian women actually love beauty and makeup. Some of them love looking feminine and sexy, so they are addicted of long eyelashes, big curls and long oval shaped nails. Normally they are from smaller cities – I tin can't say that information technology's the choice of the majority of women hither, but I judge they are the reason why the stereotype that Russian women go to the beach in loftier heels and total glam is notwithstanding strong."
Who are some of Russia's biggest beauty influencers?
NS & As: "Our summertime effect is devoted to Russian influencers that take won the GLAMOUR Russia Influencers Awards 2021. In that location was a separate beauty category where nosotros had hair stylist, Viola Pyak, drag queen, Gena Marvin and makeup artist, Serdar Kambarov (who is actually pop among Russian celebrities). I can't say that they are the biggest influencers, but they are on everyone's lips nowadays. The winner was a TikTok and YouTube blogger, Karina Karrrambaby, whose social media accounts are a bang-up representation of Gen-Z trends in Russia.
What is unique about Russian dazzler and what sets information technology apart from other countries?
NS & AS: "Russian federation is a really big country with lots of different cultures and nationalities, and then that's what makes information technology's dazzler unique. Information technology's really versatile and different, but at the same time we combine different features and elements from each nation to create something unusual and interesting. Too, Russian women are truly perfectionists when it comes to makeup. Nosotros can spend hours drawing a perfect eyeliner to go to the nearest supermarket – just to feel skillful in the makeup, not for someone else. Looking skilful and put together is really of import for us."
For more than from GLAMOUR's Deputy Beauty Editor, Elle Turner follow her on Instagram @elleturneruk.
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